Growing up an avid music collector, I loved going to the store and sorting through the seemingly endless catalogues and collections (fronts and backs) of vinyl records, and even the various incarnations of cassette tape and compact disc packaging to see what visual addendums the musical artists have provided to further propel the identity of the music contained within. In my personal and artistic opinion, the album art is equal to the musical content there-in...perhaps, even more so... because while the album may contain anywhere from 10-20 songs. the visual accompaniment is far more selective.

Operation:Boom! Mission Briefing

Broadcast & Set Design

Logo Design

Branding & Identity

Design + Esthetics =

Strategic Branding

International Branding Campaign for the Band All- Out War:

When the Band hit Europe they were armed with not only a brand new album, but a brand new look. The imagery for me is inspired by old school metal albums conjuring images from Sabbath to Slayer. The tour even yielded some great T-Shirts from alternate designs. My eyes were popping out of my head after creating this one, but well worth the experience of telling the story of this album with some memorable visuals. The themes may seem dark to some, and it is definitely not without flaw, but it still remains one of my greatest and favorite personal triumphs.

Merchandising

Original Prints

CD & DVD Design

& Packaging

Debut Album & Design Review 1997

"The News Adventures of Sweet D. & The Party Favor"

Featured in

Hudson Valley's

"Rhythm & News Magazine" >>>

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Reviews of Jim Freni's Album Design

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Reviews of Jim Freni's Album Design

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Milestone>>>

Jim Freni Holding a copy of All Out War's Condemned to Suffer in the World's largest record store, the Virgin Atlantic Record Store in Orlando Florida.

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